Privacy Policy
This Privacy Policy outlines how flowerboxmeubourn.com.au (referred to as “the Site” or “we”) collects, uses, and shares your Personal Information when you browse or make a purchase from our Site.
Collection of Personal Information Upon visiting the Site, we gather specific details about your device, your interactions with the Site, and the necessary information to process your purchases. Additionally, if you reach out to us for customer support, we may collect additional data. In this Privacy Policy, we define any information that uniquely identifies an individual (including the details listed below) as “Personal Information”. Please see the list below for a comprehensive breakdown of the Personal Information we collect and the reasons behind it.
Device Information • Examples of Personal Information gathered: web browser version, IP address, time zone, cookie data, viewed sites or products, search terms, and Site interaction. • Collection purpose: to accurately load the Site and perform analytics on Site usage for optimization purposes. • Collection source: Automatically gathered when accessing our Site through cookies, log files, web beacons, tags, or pixels. • Disclosure for business purposes: Shared with our processor Shopify and our email database processor Klaviyo.
Order Information • Examples of Personal Information collected: name, billing and shipping addresses, payment details (such as credit card numbers or PayPal ID), email address, and phone number. • Collection purpose: to fulfill our contract obligations by providing products or services, processing payment details, arranging shipping, sending invoices or order confirmations, communicating with you, assessing orders for potential risks or fraudulent activities, and providing information or advertising regarding our products or services based on your preferences. • Collection source: Directly collected from you. • Disclosure for business purposes: Shared with our processor Shopify, PayPal, GoPeople, and Australia Post.
Customer Support Information • Examples of Personal Information collected: Gift card messages, delivery instructions concerning the recipient's address. • Collection purpose: to offer customer support. • Collection source: Collected directly from you. • Disclosure for business purposes: Shared with GoPeople and Australia Post to facilitate order delivery.
Sharing of Personal Information We share your Personal Information with service providers to assist us in delivering our services and fulfilling contracts with you. For instance: • We utilize Shopify to run our online store. You can find more about how Shopify handles your Personal Information here: [link to Shopify's privacy policy]. • We may disclose your Personal Information to comply with applicable laws and regulations, respond to lawful requests for information (like subpoenas or search warrants), or safeguard our rights. • Klaviyo is employed to manage our online email database. You can find further details on how Klaviyo handles your Personal Information here: [link to Klaviyo's privacy policy]. • GoPeople is used to coordinate the delivery of your orders. More information on how GoPeople handles your Personal Information can be found here: [link to GoPeople's privacy policy].
Behavioural Advertising We use your Personal Information to offer targeted advertisements or marketing communications that we believe may interest you. For instance: • Google Analytics assists us in comprehending how our customers navigate the Site. For more details on how Google uses your Personal Information, please refer to [link to Google's privacy policy]. You can opt out of Google Analytics here: [link to Google Analytics opt-out]. • We share information about your Site usage, purchases, and interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some instances, through the use of cookies or similar technologies (subject to your consent, depending on your location). For more information on how targeted advertising functions, please visit the Network Advertising Initiative's (“NAI”) educational page [link to NAI's educational page]. You can opt out of targeted advertising by: • FACEBOOK - [link to Facebook's ad settings] • GOOGLE - [link to Google's ad settings] Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal [link to DAA's opt-out portal].
Cookies A cookie is a small amount of information that gets downloaded to your computer or device when you visit our Site. We employ various types of cookies, including functional, performance, advertising, and social media or content cookies. Cookies enhance your browsing experience by allowing the website to remember your actions and preferences, eliminating the need to re-enter information upon return visits or page navigation. Cookies also offer insights into website usage, such as distinguishing first-time visitors from frequent ones. We utilize the following cookies to enhance your Site experience and provide our services.
The duration for which a cookie remains on your computer or mobile device depends on whether it's a “persistent” or “session” cookie. Session cookies remain until you stop browsing, while persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and expire within 30 minutes to two years from the date of download. You can control and manage cookies in various ways. However, please note that removing or blocking cookies may adversely affect your user experience, and certain parts of our website may become inaccessible. While most browsers automatically accept cookies, you can opt to accept or decline cookies through your browser controls, usually found in the “Tools” or “Preferences” menu. For detailed instructions on modifying your browser settings or managing and blocking cookies, consult your browser's help file or visit sites like www.allaboutcookies.org. Furthermore, blocking cookies may not entirely prevent the sharing of information with third parties like our advertising partners. To exercise your rights or opt out of specific uses of your information by these parties, please follow the instructions outlined in the “Behavioural Advertising” section above.
Do Not Track Please note that since there's no consistent industry standard for responding to “Do Not Track” signals, we do not alter our data collection and usage practices upon detecting such signals from your browser.
Updates We may periodically update this Privacy Policy to reflect changes in our practices or for operational, legal, or regulatory reasons.
Contact For more information about our privacy practices, inquiries, or complaints, please reach out to us via email at hello@flowerboxmeubourn.com.au or by mail using the provided details below:
Last Updated: 03.03.2024 If you're dissatisfied with our response to your complaint, you have the right to lodge a complaint with the relevant data protection authority. You can contact your local data protection authority or our supervisory authority here: [link to relevant authority's contact details].
